Adwords Updates 2015
To get the most out of these new features, head over to Google Best Practices for checklists and step-by-step guides to optimizing your account.
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Include two structured snippet extensions in your text ads. 12/4/2015 |
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Frequency capping now allows you to only count impressions that were viewable. 12/4/2015 |
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Impressions are now 100% viewable so you only pay when your ads can be seen. 11/20/2015 |
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Scale more of what you do in AdWords with updates to AdWords Editor. 11/19/2015 |
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Share Google Analytics data and remarketing lists more efficiently using manager accounts (MCC). 11/19/2015 |
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Showcase product details on video ads with a TrueView for shopping campaign. 11/12/2014 |
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See how your bid adjustments impact mobile performance with the mobile bid adjustment simulator. 11/9/2015 |
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Bid for top content on the Display Network to promote your ad and boost awareness. 11/2/2015 |
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Promote your Android app right from Google Play by connecting your app in Play Developer Console 10/12/2015 |
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Get your ad in the first position of search results with first position bid estimates. 10/5/2015 |
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Upload email lists to reach new and existing customers across Google Search, Gmail, and YouTube. 10/1/2015 |
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Get actionable audience insights based on your remarketing lists. 9/30/2015 |
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Show Android app install ads on Search, Display and YouTube with Universal app campaigns. 9/28/2015 |
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Customize your ad based on your potential customer’s location. 9/28/2015 |
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Find your negative keywords and search terms faster in the Keywords tab. 9/25/2015 |
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View age, gender, and placement targeting in your Report Editor charts and graphs. 9/23/2015 |
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Upload engaging HTML5 ads made with Google Web Designer directly into AdWords. 9/3/2015 |
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View your cross-campaign performance at a glance with interaction columns. 9/2/2015 |
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See all your campaigns in one place: TrueView campaigns are now available in AdWords. 9/2/2015 |
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Show your ads in the Gmail Promotions tab and use new custom HTML ad formats. 9/1/2015 |
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Highlight a specific aspect of your products and services before people click your text ad. 8/27/205 |
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AdWords will stop showing Flash ads on Chrome starting September 1, 2015. 8/31/2015 |
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Instantly visualize your data and create tables without downloading reports to spreadsheets. 8/20/2015 |
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Create Display campaigns more easily based on your business goals. 8/5/2015 |
Table of Contents
July 2015
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Measure Display ads across apps and the web with the Estimated Total Conversions column. 7/14/2015 |
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Use the “Final URL” field instead of “Destination URL” to make tracking easier. 7/9/2015 |
June 2015
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WAP mobile ads will no longer be supported starting June 2015. 6/18/2015 |
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Get your destination URLs ready for the URL upgrade with our new tool. 6/16/15 |
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Use cross-account campaign management and reporting enhancements for manager accounts (MCC). 6/4/2015 |
May 2015
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Save time in your manager account: create multiple accounts instantly with bulk upload. 5/28/2015 |
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See all features and settings for each of your ad groups with ad group details reports. 5/28/2015 |
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Test your landing page URL before you save your ad. 5/21/2015 |
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AdWords Editor now supports labels, Upgraded URLs, call-only ads, ads in apps, and much more. 5/14/2015 |
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For financial services ads targeting Russia, AdWords policy requirements are changing. 5/11/2015 |
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Learn about new innovations announced on the AdWords livestream. 5/7/2015 |
April 2015
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See which settings and features are enabled in each of your campaigns. 4/22/2015 |
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Compare your search term coverage to market leaders and advertisers like you in Keyword Planner. 4/21/2015 |
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Bid only for viewable impressions when CPM bidding upgrades to vCPM. 4/17/2015 |
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Check your conversion tracking tag status without the need for ad clicks. 4/15/2015 |
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Verify your phone numbers for call and location extensions and call-only ads. 4/15/2015 |
March 2015
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Bid better for in-app buyers with the improved Conversion Optimizer on the Display Network. 3/31/2015 |
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Extend your app install campaign to find more users on the mobile Display Network. 3/31/2015 |
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Find significant changes more easily with the simplified top movers report. 3/17/2015 |
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Change history filters now include conversions. 3/10/2015 |
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Easily view and manage performance on the go with the new AdWords mobile app. 3/9/2015 |
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Creating and editing conversion actions in AdWords is now simpler. 3/9/2015 |
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Removed items with 0 impressions will be deleted from your account starting March 23rd, 2015. 3/6/2015 |
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4 Search Funnels columns are being removed in April to simplify your reports. 3/6/2015 |
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Give your customers a better sense of what to expect on your website before they click your ad. 3/5/2015 |
February 2015
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ECPC will now take Search remarketing lists into consideration when calculating bid adjustments. 2/27/2015 |
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Call-only ads are now available globally for advertisers who value phone calls over website clicks. 2/20/2015 |
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Eligible Flash ads will be automatically converted to HTML5 ads on the Google Display Network. 2/17/2015 |
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The latest AdWords Editor release includes fixes for better performance. 2/11/2015 |
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Manage landing page and tracking URLs separately for ads using upgraded URLs. 2/9/2015 |
January 2015
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Download your product target data from AdWords for legacy Product Listing Ads campaigns. 1/26/2015 |
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Help shoppers buy online with confidence with improvements to Google Trusted Stores. 1/20/2015 |
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Upgrade your Display campaigns targeting “Other interests.” 1/20/2015 |
December 2014
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Google Partners certification is now available for Google Shopping. 12/19/2014 |
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Show a dynamic countdown in your ads for important events or promotions. 12/15/2014 |
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AdWords Editor 11.0 offers new tools and features and a faster, redesigned interface. 12/10/2014 |
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Segment your data your way using custom columns to view the metrics you want to see. 12/9/14 |
