Online Courses To Earn Money In India – if you really want to earn money online you should join trending online money making courses and fill your dreams.

There are various online courses available in India that can help individuals learn skills to earn money through freelancing, entrepreneurship, or specialized careers. Here are some popular online courses: (more…)

यहां 2023 में डिजिटल मार्केटिंग करियर क्यों अच्छा है, इसके कुछ मुख्य कारण दिए जा रहे हैं:

1. बढ़ती मांग: डिजिटल मार्केटिंग के लिए विश्वासार्ह प्रोफेशनल्स की मांग तेजी से बढ़ रही है। व्यापार, बड़ी और छोटी कंपनियों, ई-कॉमर्स प्लेटफ़ॉर्म्स, स्टार्टअप्स, आदि सभी डिजिटल मार्केटिंग स्ट्रेटेजिस्ट्स और विशेषज्ञों की आवश्यकता महसूस कर रहे हैं।
2. आवश्यक कौशल: डिजिटल मार्केटिंग एक विस्तृत क्षेत्र है जिसमें आपको सोशल मीडिया प्रबंधन, सर्च इंजन ऑप्टिमाइजेशन (SEO), पेड पर क्लिक (PPC), वेब एनालिटिक्स, ईमेल मार्केटिंग, वीडियो मार्केटिंग, कंटेंट मार्केटिंग, आदि जैसे कौशलों की आवश्यकता होती है। यहां कुशलता के आधार पर बहुत सारे करियर विकास के मौके होते हैं।
3. स्थायित्व और आगे बढ़ने की संभावना: डिजिटल मार्केटिंग इंडस्ट्री दिन-प्रतिदिन विकसित हो रही है और इसकी संभावनाएं भविष्य में भी सुधार और वृद्धि करने की संकेत दे रही हैं। यह एक स्थायित्वपूर्ण करियर बनाने का अवसर प्रदान करता है जिसमें आप अपनी करियर को निरंतर ऊंचाईयों तक ले जा सकते हैं।
4. करियर विकास के मौके: डिजिटल मार्केटिंग क्षेत्र में अनेक संभावित करियर विकास के मौके हैं। आप अपने प्रोफेशनल नेटवर्क को बढ़ा सकते हैं, नए क्षेत्रों में अनुभव प्राप्त कर सकते हैं और अधिक उन्नति कर सकते हैं जैसे कि डिजिटल मार्केटिंग प्रबंधक, कंपनी के संचालक, कंटेंट मार्केटिंग स्पेशलिस्ट, सोशल मीडिया प्रबंधक, आदि।
5. स्थान-आधारित और आउटसोर्सिंग के मौके: डिजिटल मार्केटिंग एक विश्वव्यापी क्षेत्र है और आप इसे स्थान-आधारित काम के रूप में भी कर सकते हैं या आउटसोर्सिंग के माध्यम से कंपनी के लिए काम कर सकते हैं। यह आपको स्वतंत्रता और ग्लोबल करियर के लिए अवसर प्रदान करता है।

यदि आपके पास डिजिटल मार्केटिंग में रुचि है और आप तकनीकी और रणनीतिक कौशल विकसित करना चाहते हैं, तो यह एक अच्छा करियर विकल्प हो सकता है। 2023 में, डिजिटल मार्केटिंग उद्योग की मांग और महत्व में आगे बढ़ने की संभावनाएं उच्च हैं और आपको अच्छे अवसर प्राप्त हो सकते हैं।

जी हां, आप 12वीं के बाद भी डिजिटल मार्केटिंग सीख सकते हैं। डिजिटल मार्केटिंग एक नया और राष्ट्रीय उद्योग है और यहां उम्र की कोई सीमा नहीं होती है। यह आपकी रुचि, उत्साह, और नौकरी के लक्ष्यों पर निर्भर करेगा।

यदि आपकी रुचि डिजिटल मार्केटिंग में है और आप इस क्षेत्र में करियर बनाना चाहते हैं, तो आप इसके लिए विशेषज्ञता और कौशल प्राप्त कर सकते हैं। आपको डिजिटल मार्केटिंग संबंधित अध्ययन करने और विभिन्न डिजिटल मार्केटिंग कोर्सेज, प्रमाणिकरण योजनाएं, और वेबिनार का लाभ उठाना चाहिए।

अगर आपको इसमें कोई पूर्व ज्ञान नहीं है, तो आप एक प्रारंभिक स्तर का कोर्स चुन सकते हैं जो आपको डिजिटल मार्केटिंग के मूल तत्वों, टूल्स, और रणनीतियों के बारे में शिक्षा प्रदान करेगा। यह आपको एक मजबूत आधार प्रदान करेगा जिस पर आप बाद में विशेषज्ञता का निर्माण कर सकते हैं।

यदि संभव हो सके तो आप एक अच्छे डिजिटल मार्केटिंग संस्थान से प्रशिक्षण या डिप्लोमा प्राप्त करने का विचार भी विचार कर सकते हैं। इससे आपको अधिकांश डिजिटल मार्केटिंग के क्षेत्रों में प्रशिक्षित और पेशेवर बनने का एक संरचित मार्ग मिलेगा।

समग्र रूप से कहें तो, आप 12वीं के बाद भी डिजिटल मार्केटिंग का अध्ययन करके इस क्षेत्र में करियर बना सकते हैं। यह आपकी रुचि, प्रतिबद्धता, और निर्धारित लक्ष्यों पर निर्भर करेगा।

डिजिटल मार्केटिंग सीखने की उम्र किसी निश्चित सीमा से बंधी नहीं होती है। यह किसी भी उम्र में संभव है और इसका महत्वपूर्ण तत्व रुचि और प्रतिबद्धता होता है।

हालांकि, यदि हम विशेष करीबी करें, तो युवा आवश्यकताओं और मांग के कारण डिजिटल मार्केटिंग सीखने के लिए एक अच्छा समय हो सकता है। युवा उम्र में हमारी मनोदशा, नवीनता की भावना, और उत्साह अधिक होते हैं, जो नए ज्ञान और कौशल को जल्दी से सीखने में मदद कर सकते हैं।

लेकिन यह भी महत्वपूर्ण है कि कोई भी उम्र डिजिटल मार्केटिंग सीख सकती है और अपनी करियर में सफलता प्राप्त कर सकती है। बहुत से उदाहरण हैं जहां व्यक्ति बदलते समय में नया कौशल सीखकर उच्च स्तरीय डिजिटल मार्केटिंग प्रदर्शन कर रहे हैं।

समग्र रूप से कहें तो, डिजिटल मार्केटिंग सीखने का सबसे अच्छा समय वह होता है जब आपको उत्साह और रुचि होती है और आप नवीनता को ग्रहण करने के लिए खुले मन से प्रतिबद्ध होते हैं।

जी हां, डिजिटल मार्केटिंग एक अच्छा करियर विकल्प है। इसके कई प्रमुख कारण हैं:

1. बढ़ती मांग: डिजिटल मार्केटिंग की मांग वर्तमान में बहुत तेजी से बढ़ रही है। व्यापार, बणियादी, स्वतंत्र व्यापारियों और अन्य संगठनों द्वारा ऑनलाइन पहुंच, ब्रांडिंग और विपणन को बढ़ावा देने की आवश्यकता होने से, डिजिटल मार्केटिंग विशेषज्ञों की आवश्यकता बढ़ी है।
2. विभाजक: डिजिटल मार्केटिंग का उद्योग बदलते बाजार और उपयोगकर्ता के ताजगी के अनुरूप बदल रहा है। इसमें नए प्लेटफॉर्म, नए रणनीतियां और नए टूल्स नियमित रूप से प्रकट हो रहे हैं, जिसके कारण इसमें करियर बनाने के लिए नवीनतम और अद्यतित रहना महत्वपूर्ण है।
3. रोजगार की अवसरों की विस्तार: डिजिटल मार्केटिंग में अनेक विभिन्न भूमिकाओं और विशेषज्ञताओं की मांग होती है, जैसे कि सोशल मीडिया मैनेजर, सर्च इंजन ऑप्टिमाइजेशनिस्ट, ईमेल मार्केटर, कंटेंट व्राइटर, एनालिस्ट, डिजिटल विपणन मैनेजर, आदि। यह अनुभव, रुचि और कौशलों के आधार पर आपको विभिन्न करियर विकल्पों के बीच चयन करने की सुविधा प्रदान करता है।
4. संघर्षरहित काम: डिजिटल मार्केटिंग के कई पहलुओं में आप उपयोगकर्ताओं के साथ ऑनलाइन संवाद स्थापित करके अपने काम को आरामदायक बना सकते हैं। आप अपने घर से काम कर सकते हैं, टेक्नोलॉजी के द्वारा विचारों को साझा कर सकते हैं और विभिन्न डिजिटल माध्यमों का उपयोग करके अपनी उपस्थिति बनाए रख सकते हैं।
5. नवीनतम रुचि और समय की वार्तालाप: डिजिटल मार्केटिंग दुनिया में नवीनतम रुचि और सामान्य बातचीत के लिए बहुत अवसर प्रदान करता है। आप ट्रेंड्स को नजरअंदाज नहीं कर सकते और बाजार की नवीनतम रुचियों और प्रौद्योगिकी के साथ सामर्थ्य रख सकते हैं।

यदि आपको रुचि है और आप महान व्यक्तिगतता, कम्युनिकेशन, रचनात्मकता और विचारशीलता कौशल रखते हैं, तो डिजिटल मार्केटिंग एक अच्छा करियर विकल्प हो सकता है। यह आपको अद्यतित रहने, नए रुचियों को ढूंढने और आपके प्रशंसकों और ग्राहकों के साथ संवाद स्थापित करने का अवसर देता है।

हाँ, आप 3 महीने में डिजिटल मार्केटिंग सीख सकते हैं। यह आपकी प्रतिबद्धता, मेहनत और समय प्रबंधन पर निर्भर करेगा। यदि आप इसमें नई हैं, तो शुरुआती स्तर पर ज्ञान प्राप्त करने के लिए 3 महीने काफी हो सकते हैं। इसके लिए आप निम्नलिखित कार्रवाईयों को अपना सकते हैं:

1. बेसिक अवधारणाओं को समझें: डिजिटल मार्केटिंग के मूल अवधारणाओं को समझें, जैसे कि SEO, सोशल मीडिया मार्केटिंग, पेड़ पर क्लिक (PPC), ईमेल मार्केटिंग, आदि।
2. ऑनलाइन संसाधनों का उपयोग करें: इंटरनेट पर उपलब्ध नि: शुल्क और पेड़ संसाधनों का उपयोग करें जैसे कि वेबसाइट, ब्लॉग, YouTube वीडियो, ईबुक्स, आदि।
3. ऑनलाइन कोर्स करें: आप ऑनलाइन डिजिटल मार्केटिंग कोर्स कर सकते हैं जो आपको विभिन्न विषयों पर ज्ञान प्रदान करेंगे।
4. प्रैक्टिकल अनुभव प्राप्त करें: वास्तविक दुनिया में डिजिटल मार्केटिंग के काम करें, स्वयं को प्रैक्टिकल अनुभव दें।
5. प्रोजेक्ट्स और स्वयं सीखने के अवसर का उपयोग करें: अपनी अभियांत्रिकी क्षमता को मजबूत करने के लिए प्रोजेक्ट्स पर काम करें और स्वयं सीखने के अवसर का उपयोग करें।

3 महीनों में आप डिजिटल मार्केटिंग के बेसिक्स को समझ सकते हैं और अपने ज्ञान को मजबूत कर सकते हैं। यह एक स्थिर आधार होगा जिस पर आप अपने डिजिटल मार्केटिंग कैरियर का निर्माण कर सकते हैं।

Making money while you sleep is the ultimate goal for many people seeking passive income streams. Here are 39 ways you can potentially earn money while you sleep:

1. Rental properties: Invest in real estate and earn rental income from tenants.
2. Peer-to-peer lending: Lend money to individuals or businesses and earn interest on your investment.
3. Dividend stocks: Invest in stocks that pay regular dividends to shareholders.
4. Royalties: Earn royalties from creative works such as books, music, or artwork.
5. E-commerce store: Set up an online store and leverage dropshipping or automated order fulfillment.
6. Print-on-demand: Design and sell custom products without holding inventory.
7. Affiliate marketing: Promote products or services through affiliate links and earn commissions on sales.
8. Stock market investing: Invest in stocks and earn returns through capital appreciation.
9. Cryptocurrency trading: Trade cryptocurrencies to potentially earn profits.
10. Automated trading systems: Use automated trading bots or algorithms to trade financial instruments.
11. Ad revenue from websites or blogs: Earn money through display ads or sponsored content on your website or blog.
12. YouTube channel: Monetize your YouTube channel through advertising, sponsored videos, or merchandise sales.
13. Podcasting: Generate revenue through sponsorships, advertising, or listener donations for your podcast.
14. Online courses: Create and sell online courses on platforms like Udemy or Teachable.
15. Membership sites: Offer premium content or resources behind a paywall on a membership site.
16. Software as a Service (SaaS): Develop and sell software solutions that generate recurring revenue.
17. App development: Create and sell mobile apps through app stores or in-app purchases.
18. Webinars and virtual summits: Host paid webinars or online events where participants pay to attend.
19. Stock photography: Sell your photographs on stock photography platforms.
20. eBook sales: Write and self-publish eBooks on platforms like Amazon Kindle.
21. Self-published print books: Write and self-publish physical books that are sold online or in bookstores.
22. Online coaching or consulting: Offer one-on-one coaching or consulting services in your area of expertise.
23. Social media management: Manage social media accounts for businesses and earn monthly fees.
24. Remote freelancing: Provide services such as writing, graphic design, programming, or virtual assistance.
25. Influencer marketing: Collaborate with brands and earn money through sponsored content on social media.
26. Automated dropshipping: Automate your dropshipping business using software and outsourcing.
27. Niche websites: Build niche websites that generate passive income through affiliate marketing or ad revenue.
28. Vending machines: Own and operate vending machines that generate revenue from sales.
29. ATM ownership: Invest in ATMs and earn money through transaction fees.
30. Self-service laundromats: Own and manage self-service laundromats that generate income from customers.
31. Storage unit rentals: Invest in storage units and earn rental income from tenants.
32. Car rentals: Rent out your vehicles through platforms like Turo or Getaround.
33. Print magazines or newspapers: Start a print publication and earn money through subscriptions or ad revenue.
34. Online print-on-demand services: Create and sell custom merchandise like t-shirts, mugs, or phone cases.
35. Sponsored email campaigns: Promote products or services through sponsored emails to your email subscribers.
36. Dropshipping directories: Create and sell directories or guides for aspiring dropshippers.
37. Automated affiliate marketing: Build affiliate websites or funnels that drive traffic and generate commissions.
38. Lead generation websites: Create websites that generate leads and sell them to interested businesses.
39. Content licensing: License your digital content, such as articles or videos, to other websites or publications.

Within the field of digital marketing, several skills and roles are in high demand. Here are some areas that currently have a high demand:

1. Search Engine Optimization (SEO): SEO specialists are sought after to improve website rankings in search engine results. They have expertise in keyword research, on-page optimization, technical SEO, and link building strategies.
2. Paid Advertising (PPC): Professionals skilled in managing pay-per-click (PPC) advertising campaigns, such as Google Ads and social media ads, are in high demand. They can create and optimize ad campaigns to drive targeted traffic and generate conversions.
3. Social Media Marketing: Social media specialists who can create and implement effective strategies across platforms like Facebook, Instagram, Twitter, and LinkedIn are in demand. They understand audience targeting, content creation, engagement, and analytics to drive brand awareness and customer engagement.
4. Content Marketing: Content marketing professionals focus on creating valuable and engaging content to attract and retain customers. They are skilled in content strategy, copywriting, content promotion, and measuring content performance.
5. Data Analytics and Insights: Professionals who can analyze data and extract actionable insights are highly sought after. They use tools like Google Analytics, social media analytics, and marketing automation platforms to measure and optimize marketing campaigns.
6. Email Marketing: Email marketing specialists are in demand as email remains a powerful channel for customer engagement and conversions. They can create effective email campaigns, segment audiences, and analyze campaign performance.
7. Conversion Rate Optimization (CRO): CRO specialists are responsible for optimizing websites and landing pages to increase conversions. They use techniques such as A/B testing, user experience (UX) optimization, and data analysis to improve website performance.
8. Marketing Automation: With the growing adoption of marketing automation platforms, professionals who can set up and manage automated marketing campaigns are in demand. They are skilled in workflow creation, lead nurturing, and integration with other marketing tools.
9. Mobile Marketing: As mobile usage continues to rise, professionals with expertise in mobile marketing are in demand. They focus on strategies like mobile app marketing, mobile advertising, and optimizing campaigns for mobile devices.
10. E-commerce Marketing: With the growth of online shopping, e-commerce marketing specialists are in high demand. They understand the unique challenges of promoting and selling products online, including product listing optimization, conversion optimization, and customer retention strategies.

It’s worth noting that the demand for specific skills may vary based on industry, location, and individual company needs. Staying updated with industry trends, continuously learning new skills, and gaining practical experience can help you stay competitive in the dynamic field of digital marketing.

Taking a digital marketing course can offer several benefits for individuals planning to pursue studies abroad. Here are some advantages:

1. Enhancing Career Prospects: Digital marketing skills are in high demand globally. By acquiring digital marketing knowledge and expertise, you can boost your resume and increase your chances of securing part-time jobs, internships, or even full-time employment opportunities while studying abroad. Digital marketing skills are versatile and applicable across various industries, providing you with a competitive edge in the job market.
2. Cost-Effective Marketing for International Students: If you plan to promote your personal brand, services, or products as an international student, having digital marketing skills can save you costs. Instead of relying solely on traditional marketing methods, you can leverage digital platforms to reach your target audience effectively and inexpensively. This can be especially valuable if you’re operating on a limited budget.
3. Building a Personal Brand: Digital marketing skills can help you establish and promote your personal brand online. Through effective use of social media, content creation, and online presence management, you can showcase your skills, expertise, and unique qualities to potential academic institutions, employers, and professional networks.
4. Networking Opportunities: Digital marketing involves active participation in online communities, social media platforms, and industry forums. By engaging with professionals, experts, and like-minded individuals in the digital marketing field, you can expand your network globally. This network can provide valuable connections, mentorship opportunities, and collaborations, both during your studies and in your future career.
5. Practical Application of Marketing Concepts: Studying digital marketing allows you to apply theoretical marketing concepts to real-world scenarios. You can gain hands-on experience in areas such as search engine optimization (SEO), social media marketing, content marketing, paid advertising, and analytics. This practical knowledge can be valuable not only for your academic pursuits but also for your future marketing endeavors.
6. Understanding Global Consumer Behavior: Digital marketing is closely tied to consumer behavior and market trends. By studying digital marketing, you can gain insights into how consumers behave online, their preferences, and cultural differences in digital marketing strategies. This understanding can be particularly useful when targeting diverse international markets or when conducting market research for your academic studies.
7. Entrepreneurial Opportunities: Digital marketing skills can empower you to start and promote your own business ventures while studying abroad. Whether you plan to launch an online store, provide freelance services, or create a personal blog or vlog, having digital marketing knowledge equips you with the tools to effectively market and grow your business.

Overall, acquiring digital marketing skills can provide you with a competitive advantage, enhance your employability, expand your professional network, and open up various opportunities while pursuing studies abroad. It equips you with practical, in-demand skills that can be applied across industries and geographic locations

boAt is often regarded as India’s fastest growing audio & wearables brand. The company has become really popular in the last few years and gained further recognition when one of its co-founders, Aman Gupta, appeared as a “shark” in Sony TV’s smash hit show “Shark Tank India”. Reports suggest that the sales of boAt headphones have gone further up a notch, courtesy of the investment-raising show that had rocked the TRP charts and social media trends in early 2022.

I this post, we will ‘dive’ into boAt and take a detailed look at the company and its marketing strategies through a thorough case study.

A Brief History of boAt

boAt began its journey in the year 2016 when co-founders Aman Gupta and Sameer Mehta decided to offer fashionable audio products at a price never seen or heard before. The two co-founders started out with a capital of INR 30 crore. BoAt wanted to create value for the users so they started looking to solve common problems reported by the youth. It was the time when Apple users were suffering because of their charger getting damaged without any apparent reason. So they decided to make Apple charger that could withstand wear and tear for long, and they were quite successful at that.

Later, the company went on to add a number of quality products such as earbuds, headphones, smart watches, wireless speakers, etc to its product range. As of December 2020, boAt was already selling 14,000+ products in India every single day. BoAt’s both audio and wearable range offer top-notch quality whilst keeping the price affordable. Established audio electronics brands like JBL had to drop down their prices in order to stay relevant in the target industry.

boAt Funding

• Kanwaljit Singh of Fireside Ventures invested INR 60 crore in boAt in the year 2018
• Warburg Pincus, a New York-based private equity fund invested $100 million in boAt for a significant minority stake
• The company raised INR 50 crore from Qualcomm Ventures at a valuation of INR 2,200 crore

boAt Revenue and Marketing Performance

The company struggled in the first two years of its operation (2016-2018), mainly because of the lack of funding. However, once the company raised INR 6 crores from Fireside ventures, there was no looking back. According to filings with the Registrar of Companies, boAt’s FY2018 revenues grew by 4 times to INR 108 crore.

Fast forward FY-2019, boAt became the leading ear wear brand with a 27.3% market share. In FY 2020, the fashionable audio brand generated revenue of INR 500 crore. This was a staggering 108% increase from 239 crore in FY 2019.

When boAt started off, it was just available on popular E-commerce stores like Amazon and Flipkart. However, its products are now available in 5,000+ retail stores. boAt has reportedly served more than 20 million customers so far!

boAt Marketing Strategies

The company knows just too well the likes and dislikes of their target audience and the places they visit often- social media, Google, gym, etc. In a nutshell, boAt has targeted the youth of the nation very well as can be seen from the below mentioned marketing strategies:

1) Presenting itself as a lifestyle brand

boAt has never portrayed itself as a consumer electronics company. Rather, it has always taken immense pride in presenting itself as a lifestyle accessories brand. Doing so creates an image in the mind of the user that boAt products can be used at all places whether you are sweating in the gym, or commuting in a bus.

This intent of the company was also visible at the Lakme Fashion Week (2009) in Mumbai, where all the models sported only boAt products.

2) Digital Marketing

Over the years, the company has spent a lot of money on online marketing, as they have targeted the youth. BoAt has mainly run its campaigns on Google and social networking websites like Facebook and Instagram. Interestingly, all customers of boAt are referred to as ‘boAtheads’. The company has also appointed youth icons such as Kiara Advani to win the trust of the customers.

3) Expanding Range of Products

Some companies launch a product, gain success and then fizzle out as they fail to expand their catalo. Expanding your product range over the years is a good marketing strategy in itself and boAt has been exceptional at that. The company first made indestructible apple charging cables and chargers. Tasting success, they did not stop at that introduced ear phones, which was followed by wireless speakers and headphones. With this continuous, well-thought expansion, they were able to capture a large share of the market, owing to which its popularity grew by leaps and bounds.

4) The Perfect Targeting

boAt products offer affordability without cutting down on style. This was not a common thing 7 or so years ago, when the market had either premium brands or cheap ones that did not offer an X-factor. The blend of two was rare. BoAt addressed that gap with its products that attracted the youth. The brand ambassadors were also carefully chosen which had a great face value among the millennials, especially from industries such as Bollywood and Sports (Cricket). In terms of quality of the ear wear, the products could be worn without any fear of damaging them even while gymming or performing high-intensity exercise in the outdoors.

Conclusion

boAt has made a huge name for itself in the last 4 years. It’s reputation and popularity was bolstered after the appearance of one of its co-founders, Aman Gupta, on Shark Tank India season 1. On the marketing, pricing and styling front, the company has left no stone unturned in outsmarting the existing competition. The impact has been such that renowned brands like JBL had to cut down on its prices in order to stay relevant in the industry.

The future of the company looks quite promising, courtesy of a dedicated R&D team, millions in funding and the zeal to stay appealing to the youth. Notably, Aman Gupta’s present net worth is INR 10,500 crore.