Business/Brand name plays an important role in the branding of the company. Among other factors, brand name not only improves branding but also helps to communicate with target audience by creating a recall value for the brand itself. (more…)
The wait is over! Netflix Original Sacred Games Season 2 has released and brands on Social Media are going crazy over it. Social Media and the internet is flooded with the famous dialogues and iconic characters from the series.
Based on Vikram Chandra’s novel, Sacred Games Season 1 was launched in the year 2018 which was very much liked by the audience and left them looking for more.
On 15th August, i.e. 73rd Independence Day Netflix released the next season of the series.
The reviews and good response from the audience, certainly bring it to the trending topic on social media and the internet. #SacredGamesSeason2 fever on social media makes brands to join the trending topic and made the best of the opportunity through moment marketing.
Internet is the first stop of information for all these days. All thanks to Google, where we can find answers to all our queries. Even its unique features tell us which topics are trending with their search volume. (more…)
Losing Billions Every Year, What’s Eating Ramdev’s Patanjali? – Three years ago, Indian yoga guru – and entrepreneur Baba Ramdev was riding high.
The consumer goods empire he co-founded had tapped into a wave of Hindu nationalism after the election of Prime Minister Narendra Modi. Customers were snapping up Patanjali Ayurved’s affordable, Indian-made products such as coconut oil and ayurvedic remedies, in a mounting threat to foreign companies that had bet big on India.
“Turnover figures will force multinational companies to go for kapalbhati,” saffron-robed Ramdev declared in 2017, in reference to a yoga breathing exercise, vowing sales would more than double to Rs 200 billion in the year to March 2018.
But instead Patanjali’s sales plunged 10% to Rs 81 billion rupees, according to its annual financial report.
And in the last fiscal year, it likely deteriorated further, say company sources and analysts. Provisional data indicated sales of just Rs 47 billion in the nine months to 31 December, CARE Ratings said in April, based on information from Patanjali.
According to interviews with current and former employees, suppliers, distributors, store managers, and consumers, Patanjali’s ambitions have been hobbled by missteps.
On 22nd July in the history it’s a proud day for India as Chandrayaan 2, India’s mission to the Moon, launched. The occasion was celebrated in whole country with wishes from celebrities, sportspersons, and businessmen among many more. (more…)
Facebook has finally announced Crytocurrency, Libra which enable you to send money and buy things with nearly zero fees. (more…)
Bing is a Search Engine, launched in 2009 and owned by Microsoft. It is the third largest search engine with a volume of 4.58%, after Google (77%) and Baidu (14.45%).
Bing now earns Microsoft a whopping $7.5 billion ad revenue per year. This money mainly comes from web search where the companies pay it to have their ads place on top of its search results page.
Bing, of course, is no competition to Google just yet. While Bing made $7.5 billion in 2019, Google made a whole $120 billion from its own search, making Bing’s numbers look tiny in comparison. But Bing’s $7.5 billion figure is not to be taken lightly.
However, Bing appears to have quietly found an audience. Netting nearly 1.36 billion visits a month, 42 percent of the traffic comes from the US. Bing’s relative anonymity appears to have helped too — while Google and Yahoo are banned in China but Bing is not banned in the country, which leads to a full 11 percent of its traffic coming from China.
When Bing was launched, it had referred to as a “Decision Engine”. It has been a place where people could find answers, as opposed to Google which could only regurgitate information.
There are many things that Bing does better than Google. Image & Video search being the few. People who are big on these searches have switched their search engine preferences.
Also, Bing comes pre-installed in all the Window‘s PCs and Laptops making it easily accessible to the users.
Lijjat Papad, is one of the oldest organisation manufacturing products, from papads, masalas, wheat flour, chapatis, to detergent powder, detergent cake and liquid detergent. (more…)
