How to build a Winning Landing Page – In marketing terms, a landing page is a distinct page on your website that’s built for one single conversion objective. A landing page should be designed, written and developed with one business goal in mind.

Why we need landing page?

The short answer is because they help increase your conversion rates. The main reason for this is that targeted promotion or product specific landing pages are focused on a single objective that matches the intent of the ad that your visitors clicked on to reach your page. (more…)

Email Marketing Optimizing Tips & Tricks – In this post we going to share top most best tricks for Email Marketing.. 

Email Elements to Test

Looking at which email elements to test can be a bit daunting. After all, there are plenty of ways to slice the pie (as a pie aficionado, I would know). (more…)

Hey!

Are you struggling to create an effective resume for the Digital Marketing Job Profile?

Don’t Worry!

Let’s have a look at what are the Important steps that must be followed to prepare a striking and successful Digital Marketing Resume.

When you are preparing for an Interview, the first thing you need to do is make sure that you have a good and successful resume. Your resume is the first thing that impacts on employers and the content of your Resume’ will decide whether or not to invite you to interview; so, it is crucial you must get it right.

Moreover, recruiters only spend 6.25 seconds looking at your CV (Forbes, 2012).

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When is it time to move? – how to transfer a website to another domain

There are good and bad reasons for moving a website.

It’s a significant decision that will impact every part of your business, so consider it carefully.

There are three good common reasons to move a website to a new domain:

1. You’ve been penalized past the point of recovery – If you’ve been hit with multiple spam penalties and algorithmic penalties, recovery is a long and difficult road. If you didn’t have that much traffic to begin with, you might just want to start from scratch. (more…)

How to Create a Best Facebook Ads? – You’ve outlined your Facebook strategy, determined your target audience, now it’s time to get the most bang from your ads. Keep these tips in mind, and you’ll be on your way to a successful Facebook ads campaign! (more…)

Marketing strategy of Amazon 2017 – Amazon has never created any strategy based on any competitor. Amazon operates guided by its well known vision of being earth’s most customer centric company.

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

• Reach: Amazon’s initial business growth based on detailed approach to SEO and AdWords targeting millions of keywords.
• Act: Creating a clear simple experiences through testing and learning.
• Convert: Using personalisation to make relevant recommendations and a clear checkout process that many now imitate.
• Engage:

Amazon Marketing communications

Amazon state that the aims of their communications strategy are

1. Increase customer traffic to our websites
2. Create awareness of our products and services
3. Promote repeat purchases
4. Develop incremental product and service revenue opportunities
5. Strengthen and broaden the Amazon.com brand name.

Everything else just follows. One of Jeff’s well known quote is that a customer will never say ” oh I love amazon, I only wish the prices were a little higher”.

These are things that will never change, and that’s what Amazon focuses on.

I will also suggest that we do not be misguided by the so called hype of comparing Flipkart with Amazon.

While on paper they seem to be in the same business, they are very different, from revenue stream to business model.

So to conclude Amazon will keep thinking for the customers and innovating on their behalf to enable better prices , a broader selection and making it more convenient . (more…)

Introduction:

If Facebook, YouTube, Instagram and any other social media is the fun and unpredictable uncle of the Digital marketing family, then email is an Old, reliable grandparent. Sure, it might not be as cool, but it has been proven effective and addresses a very important need of any business. Email Marketing is the utilization of email in advertising interchanges. The use of email in terms of marketing communications in following ways like:

• Sending direct promotional emails to try new customers or persuade existing customers to take my service.
• Emails are designed to encourage customer loyalty and increase relationship with your customers.
• Also, you can place your marketing message or advertisements in emails to interested persons.

Email Marketing remains one of the most effective ways to advertise on the Internet! Whoever wants to promote their brand or products; email marketing is the best channel to lift up the sales. Email advertising programming makes it simple for you to develop your computerized reach, enhance the substance of your messages and expand your time

Email marketing is one of the most cost-effective marketing tools. It is easy to manage, gives you full control and allows you to establish direct contact with your customers.
No matter how big or small your business is, it can benefit from email marketing. Through newsletters and periodic emails, you can keep your loyal customer base informed of what’s new with your business. Expanding your contact list is important too, and you can attract new customers with discounts and deals offered in those emails. Creating those emails and managing your contact list can be daunting, though, without a management system.

Why we need Email Marketing ?

Email Marketing drive better conversions and more opportunities for any business. Already I said that its create deeper relationship with long term users. So we are sharing to you best email marketing benefits and why people use this technique in their business.

• Increase Brand Awareness
• Easily Sharable
• Cost Effective
• Easy to create
• Easy to track

Top 10 Email Marketing Management Tools

Email marketing software makes it easy for you to extend your digital reach, improve the content of your emails and maximize your time.  The best email marketing services are affordable and don’t require you to have extensive technical know-how. They also offer a variety of features to help you target specific demographics and bypass spam filters, which can improve the effectiveness of your emails.

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As the importance of social media for marketing and customer service strategies has grown, so too has the popularity of tools needed to manage those social media pages. In fact, now more than ever, people are taking to Google to find the best “social media management tools” to help them keep up. Many people are a bit confused about what social media management really means and how tools can help them achieve a competitive advantage,
Let this Article help you to understand What is Social Media Management & how to easily manage your all social media accounts that will save your precious time as When you’re running a business, time is money.

What is Social Media Management?

Internet-based social media like Facebook, Twitter, Pinterest, YouTube, LinkedIn and much more make it easier for people to listen, interact, engage and collaborate with each other. But, as the volume of social media venues and conversations rises, it quickly becomes a time- and labor-intense process to effectively track, converse, monitor and manage them.
Therefore, Social media management solutions can help you manage outbound and incoming online interactions — along with other small business marketing activities — in a more efficient manner.
And When you invest your time in social media, you need to make sure that you’re getting the best return on your investment. That’s why it’s crucial to use some kind of social media management tool.

So…..! Looking for an all-in-one solution to managing your social media presence?

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Reliance Jio’s Marketing Strategy and Case Study – Jio aims at creating an entire digital ecosystem, offering broadband services, applications, smart devices, and mobile telephony facilities. Its offerings range from a wide library of recorded and live music programs, television shows, sports programs to movies. Jio Money, Jio Play and Jio Join app are among the most popular Jio applications.

Jio customer acquisition Plan
Jio has appointed 50 customer acquisition and relationship managers who are hiring teams that will target to sign up 1 million users each in the first two months, said the person cited earlier. The company wants to get to 100 million users in 100 days. (more…)

Mukesh Ambani, chairman and managing director of Reliance Industries Ltd, has a net worth of $19.3 billion, topped a list of 84 Indian billionaires in the Forbes annual ranking 2016.

Mukesh Ambani-led Reliance Industries Ltd (RIL) is all set to enter into the business of technology-based cab service providers, to compete with taxi-aggregators Uber and Ola, said sources.

According to our information, RIL is planning to start its taxi services by March and has already bought about 2,000 cars (Toyota Etios) in Kolkata alone. (more…)