Right Side Ads Removed From Google SERP – Last Friday that Google would be making one of the largest and most dramatic changes to the Search Engine Results Page (SERP) in recent memory, the search industry responded with an understandable amount of shock, awe, and, of course, questions.

As of February 22, desktop search results will begin to no longer display on the right side of the page – a staple of the Adwords platform since its inception in 2000.

The only exception will be for Product Listing Ads. All other search ads may only appear on the top or bottom of the results. In addition, Google has also confirmed that it may show an additional fourth ad at the top of the search results page for what it is calling “highly commercial queries.” (more…)

Top Benefits of  Submit website to google search engine – There are following points I think every blogger and site owner must/should know about why they must verify their sites in search console (Google Webmaster Tools):

1. It helps bloggers to monitor site search engine visibility.
2. On which keywords their sites are ranking for.
3. Helps to improve site crawling and indexing.
4. You can monitor “404 Not Found” pages and redirect them to existing one.
5. To monitor whether site is crawlable by spiders/robots or not.
6. Is their site are mobile friendly. You can check it by visiting Console Dashboard> Search Traffic> Mobile Usability.
7. Is there any issue need to be fixed? Such as HTML improvements.
8. Figuring out “404 Not Found” pages as well as other HTTP errors.
9. Monitoring site hacks and malware detection.
10. You can also find which keywords are driving organic traffic via Google.
11. Can find the inbound links to your site and numbers of total links.
12. You can submit the sitemap to Google, which helps in improving indexing and crawling procedure.
13. Finally submitting sitemap in GSC, help search robots to improve crawling and indexing procedure.
14. Robots.txt tester helps webmasters to address “Whether their site’s robots.txt file is correctly configured or not?”
15. Finally “Fetch as Google” is the best way of rapidly indexing your latest posts in Google search engine’s database.

(more…)

Build a Digital Marketing Team With Limited Resources and funds – Creating an effective digital team for a small business can seem like a daunting task – resources are limited, budgets are scarce and each moment spent on every project counts. A planned approach is, therefore, essential to ensure you are resourcing for the right digital areas – the ones that will bring the biggest benefits to your business.

I’ll take you through the 5 essential steps to build a digital marketing dream team focused on revenue and real, tangible results.

• PLAN. Create a digital marketing strategy
• REACH. Grow your audience online
• ACT. Encourage brand interactions and leads
• CONVERT. Increase sales through optimisation
• ENGAGE. Build customer loyalty and advocacy
• Resources. Tools to help you create and implement your plans

(more…)

Top factors that helped the site kick off fast and grow steadily – Once you sort out the content part, the next step is to start thinking of ways to increase your blog traffic and preferably your organic traffic which is the most valuable type of traffic. (more…)

Start ecommerce business  – We will look at a few of the important aspects before you start an ecommerce business in India; assuming that you have already figured out a product or a service to sell- lets be clear there is no ecommerce business without something to sell. (more…)

How to Choose Best Keywords for SEO – Choosing keywords for SEO isn’t just about ranking for high-traffic words. It is about choosing words that are most relevant to your business, and can give you maximum conversions.

It all starts with keyword research

This is the most critical step if you are to choose SEO keywords that are profitable. There are a whole lot of methodologies you can undertake for effective keyword research. However, if you are just starting out in your keyword planning, the following methods can help you be up and running in no time: (more…)

Warren Buffet, also known as the oracle of Omaha, is no stranger to the world of investing. There’s a lot to learn from the most successful (and did we also mention, the richest) man in the world of investing. (more…)

What are dynamic search ads?

Dynamic search ad campaigns don’t use keywords like traditional PPC campaigns, instead they show dynamic ads (automatically) based on the content of your website. When creating DSA campaigns you don’t specify keywords but pages from your website that Google will use to generate the ads.

This means that you don’t have to worry about creating and maintaining a list of keywords but you can specify for which pages of your website you want to get adwords traffic and Google will do the rest. (more…)

If you are selling products, services or even information that people search for, then Adwords is the right channel for you. (more…)

How to find Expensive Google Keyword Niches for your Business – Asking yourself, Should I use AdWords? If you are in an industry paying big bucks for the most expensive Google AdWords key words, you will want to make sure you are implementing pay per click marketing best practices. Here are a few to keep in mind: (more…)