Top 20 most expensive AdWords keywords 2016
The Most Expensive AdWords Keywords
While the minimum bid per keyword is 5 cents in AdWords, the high cost keywords listed above are nowhere near that. Google can make up to $60 per click from the most expensive PPC keywords. Keyword advertising is a highly lucrative business for Google. Learn more about the costs of AdWords here.
The most expensive niche groups paying for the most costly keywords are industries with very high lifetime customer value; the most costly AdWords keywords exist in industries where the customer pay-off is considerably high. Ultimately, the amount of money insurance companies get from an individual signing up for insurance with them makes high cost per click rates worth the investment, even at $74 a click. (more…)