Building relationships with consumers has never been more challenging, with so much competition for their attention. Look at the constant barrage of pop-up and video ads that flash before our eyes every time we use our phones, turn on our computers or tablets.

Being an on-trend, relevant, inspiring, purposeful, innovative and community-centric brand – these are the things that will make people pause, listen and pay attention.  Customers want to identify with a brand they can grow with, that earns their trust and makes them feel valued.   People want to evolve with a brand whose products and services help give their business or life meaning and significance.  End to end, a brand must become a consumer’s best friend. (more…)

Higher Education Marketing Strategy – We all know that the most important thing for any educational institution is the number of enrolled students. This dictates all of your budgeting considerations and the very survival of your institution.

In order to get the maximum number of students enrolled, you need to take great care to market your institution effectively. And the first step to better marketing is understanding your buyers’ journey, i.e. your potential students’ journey.

In this post, I’ll present a smart way to structure your admissions funnel, and I’ll go over all the different channels you must consider at each stage. You’ll learn how to better understand, prioritize, and integrate all of your marketing and recruitment efforts.

In subsequent posts I will focus on more specific examples and methods to boost your efficiency, so stay tuned!

Why Is Understanding the Admissions Funnel So Important?

Let’s face the truth — selecting a college or university is one of the most important decisions in the minds of your future students and their parents. Winning their hearts and minds is key to convincing them your institution is the best fit. (more…)

WhatsApp Marketing Course in Chandigarh – CIIM provide the best training in WhatsApp Course in Chandigarh, Mohali and Panchkula. WhatsApp is an instant messaging application for the next generation mobile platform, which enables text messaging between users. It is similar to computer messaging programs that commonly exist in the web, with the difference that this one works in mobile phones.

The WhatsApp Marketing Course is an online course for Digital Marketers who want to take advantage of this Niche Marketing channel for their products and grow their business using Whatsapp! (more…)

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Online Video Content & Marketing Strategy Training Course – CIIM provide best Video Marketing Strategy and content creation training in Chandigarh with 100% practical & live projects.

Overview

Every day, new eye watering stats are released telling us all how much video content is being watched around the world, and how much more effective video is than other forms of media.With the consumption in global online video views growing at 43% per year, the time for marketers and corporate communicators to capitalise on the trend is now. So how do you make sure that it’s your content that people are watching and that it’s effective?

This course takes you through a step-by-step approach to generating, executing and measuring effective online video strategies. And with around 40% of videos being viewed on mobile devices (and set to rise to 70% by 2018), this course will also highlight considerations for capitalising on this ever-changing space. (more…)

Top 10 Reasons to Choose Digital Marketing as a Career – As the internet and electronic devices become increasingly important in our lives, the need for digital marketing increases. Businesses are using digital more than ever, and opportunities in the sector are excellent.

It has huge potential for anyone who is considering a career in the industry, and it is never too soon to start preparing for your future career.

Here are 10 main reasons helping students and professionals to fix their dilemma and be confident while choosing career in Digital Marketing. Find the answers to your confusions and pick Digital Marketing in India as a lucrative career option. (more…)

Build a Digital Marketing Team With Limited Resources and funds – Creating an effective digital team for a small business can seem like a daunting task – resources are limited, budgets are scarce and each moment spent on every project counts. A planned approach is, therefore, essential to ensure you are resourcing for the right digital areas – the ones that will bring the biggest benefits to your business.

I’ll take you through the 5 essential steps to build a digital marketing dream team focused on revenue and real, tangible results.

• PLAN. Create a digital marketing strategy
• REACH. Grow your audience online
• ACT. Encourage brand interactions and leads
• CONVERT. Increase sales through optimisation
• ENGAGE. Build customer loyalty and advocacy
• Resources. Tools to help you create and implement your plans

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