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Digital India Programme

The Digital India programme is a flagship programme of the Government of India with a vision to transform India into a digitally empowered society and knowledge economy.

About India:

Here is what the government of India aims to achieve through Digital India initiative.

What is Digital India Concept?

1. Infrastructure: The Digital India initiative has a vision to provide high speed internet services to its citizens in all gram panchayats. Bank accounts will be given priority at individual level. People will be provided with safe and secure cyber space in the country. (more…)

here you can get latest SEO On page updates and tricks.. for getting first page ranking on Google… (more…)

What Is Remarketing?

Remarketing is a tactic that lets you advertise to people who have visited your website and shown interest in your product or service. The way it works is relatively straightforward: Visitors come to your website, you segment your website visitors and create custom ads and then show those ads to those website visitors via Facebook. (more…)

Building Profitable Businesses, Not Just Good Websites

eCommerce websites have one predominant goal: they need to generate business all while boosting the brand. That’s why the websites we build are designed to become lucrative retail channels, and, at the same time, feature a thoroughly engaging, branded look and feel. (more…)

Future of digital marketing in India? –  Digital Marketing is a booming career option today in India. With striking features like cost-effectiveness, instant response, flexibility, convenience, effectiveness, Digital Marketing is making a strong impact in the world of Marketing and Advertising. The future scope of the Digital Marketing industry is that there will be more points of contact.

Right from the day of assuming power, Digital India and Make in India have been two big USPs of Prime Minister Narendra Modi.

Growth of Internet Users

What is Digital Marketing?

It’s easy, simple and less costly than traditional marketing and is much more effective since you can reach others through a convenient channel in their mobiles and hand-held devices. With change in technology.

Digital Marketing Trends to watch in 2020-21

1. Artificial Intelligence (AI), Machine Learning is transforming the way business run today
2. Voice Search, Voice Assistance like Amazon Alexa, Google Home is growing at a rapid phase 
3. Voice shopping is changing the way we shop: Imagine ordering a product without seeing it. It’s unbelievable.
4. Technical skills are one of the most wanted skills for Digital marketing
5. Recently Google announced major changes to its advertising platform. Google Ads now adds AI artificial intelligence to its ad platform
6. We are living in a mobile-first to the mobile-only world, where people expect your websites to load faster and they want information whenever and wherever they are. AMP (Accelerated Mobile Pages) project from Google designed to make really fast mobile pages
7. Voice assistants like Alexa, Google Home, Cortana. Alexa skills, Google Actions are part of Digital Marketing
8. Customer Centric Approach, Customer-centric marketing backed with Data/Insights will help understand the customers better
9. Social Media is already part of our day to day life
10. User experience, the design is something every marketer should know
11. Personalized Searches will dominate as our mobile, assistance are all integrated with our personal devices. Every experience to be tailored just for them. Mobile searches for “——– for me” has grown over 60 % in the last 2 years:
12. Content is the core of digital marketer in 2018, and moving forward Customized Personalized Content will dominate

Growth of Digital Marketing

Digital Marketing Industry is worth $68 billion! Also, according to eMarketer, Last year, advertising via mobile phones and tablets rose 200 percent, to $6 billion. This market is estimated to touch $7.8 billion soon. This rise is leading for high demand for professionals skilled in Digital Marketing.

While all other industries are struggling with a growth rate of 5 to 10 %, digital media industry is booming high with 40% growth rate. But the most remarkable point is that this growth rate is not going to be stagnant in the coming years.

Scope of Digital Marketing in India

If you asking from the career aspect or from the sales aspect, the answer is YES (We are biased, please check naukri’s data or econsultancy data, it will say the same). Check the ad shows, it is shifting more towards Digital Marketing Ideas. It is not a replaced for TV or Radio, neither it is replaced for print medium. It is a different medium available for marketers.
The major shift in Digital Marketing Scope:

1. From anonymity to identity: Now people are on web with full identity, this is enabling businesses to interact with more data, better targeting.
2. From Information to entertainment

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Google has a long history of famous algorithm updates, search index changes and refreshes. Below are links to some of the most important resources for search marketers:

Google: Panda Update (February 2011)

Google’s Panda Update is a search filter introduced in February 2011 meant to stop sites with poor quality content from working their way into Google’s top search results. Panda is updated from time-to-time. When this happens, sites previously hit may escape, if they’ve made the right changes. Panda may also catch sites that escaped before. A refresh also means “false positives” might get released. (more…)

Promote Your Content with Structured Data Markup

How to Create Digital Marketing Strategy – As digital marketing continues to expand, it has become more important than ever for companies to learn how to succeed. Planning a digital marketing strategy is essential to getting ahead of the competition. The ability of a business to thrive in today’s economy is based on how well that organization is able to adapt to digital media. (more…)

The robots exclusion protocol (REP), or robots.txt is a text file webmasters create to instruct robots (typically search engine robots) how to crawl and index pages on their website. (more…)