Kesh King’s Marketing Strategy & Success Story
Kesh King’s Success Story – Dr. Sanjeev Juneja – For a first-generation entrepreneur, it didn’t take Juneja too long to make it big from the time the idea to launch a hair oil brand struck him.
In today’s world of high-flying ecommerce entrepreneurs running companies with multi-million dollar valuations, Mr. Juneja always thought of a company dedicated to herbal products developed by using innovative solutions. He started his career in 2008 and now successfully running two firms Divisa Herbal Care and SBS Biotech Unit II.
A 38-year-old, low-profile, first-generation businessman from Chandigarh who started off in a one-room office and went from shop to shop to sell his products is a bit of an oddity.
Meet Sanjeev Juneja, the man who was little known until he stole the headlines by selling a six-year-old hair care brand in one of the largest transactions in the country’s FMCG sector in recent history. Juneja sold Kesh King to Emami for Rs 1,651 crore, a valuation that’s more than five times its annual sales.
The brand notched up Rs 300 crore in sales in 2014-15, expanding at a compounded annual growth rate of more than 60%. (more…)