Pay-Per-Click (PPC) marketing has been my specialty since 2010. I’ve worked with 475+ clients in a variety of industries to generate more quality clicks, calls, leads and sales for their businesses.
| 1. Creating new campaigns 2. Improving existing campaigns 3. Ongoing support & optimization 4. Social Media Advertising |
PPC for Flights Booking – Airlines business is most profitable business these days, every business needs customers without customers no business will survive. But we are lucky we are in the digital era – with the help of digital marketing – Google Adwords Services we can get customers online.
Note: – “This services for Genuine Registered Company Only, who already deals in travel related business”
PPC is a model of online marketing where advertisers pay an amount of money each time their ad is clicked. It’s a way of buying visits to your site instead of earning those visits organically.
The most popular forms of PPC are Search engine advertising. Here, advertisers bid for their ad placement in a search engine’s sponsored links when audience searches on a keyword that is related to their business offering. While working with PPC, we use various types of tools according to advertiser’s need and user demand. The accurate PPC tools will save your time, provide critical insights, and ultimately make more money for your company or your clients.
To compete with PPC, it is very important to have access to the best PPC tools in order to save time and keep track on how your PPC can be boosted. A number of tools are available that will resolve different PPC issues.
The tools are even categorized according to the type of purpose they resolve. The type of tools are trending these days are:
The tools are even categorized as per their cost: FREE, PAID, FREEMIUM.
Let’s check out the list of some amazing PPC tools you must try:
Tool type: PPC management Tool
Price: FREE
Adwords Editor is a downloadable application through which you can manage more than one AdWords accounts at one point of time. As adwords (more…)
n today’s day and age, we are hit with so many types of marketing and advertising that we may not even notice all of them. When it comes to digital marketing, there are online and offline campaigns, and trying to see how these types of marketing are working for your company is extremely difficult.
As a marketing professional this is even more difficult, because you are responsible for showing results to your clients. One fantastic way to track your results is to use UTM (Urchin Tracking Module) codes. This simple technique can link your marketing practices to Google Analytics and give you the data you need to support an idea or switch gears to try something else.
A UTM code, sometimes called a UTM parameter, is a portion of text added to the end of a URL that enables you to track visits from that URL you use as a link in social media, emails, and more. (more…)
How To View AdWords Data In Google Analytics – Connecting your AdWords and Google Analytics accounts is not required, but there are several reasons why you should consider linking them today.
It is true that some of the data inside Analytics is the same as the data showing in AdWords. However, Analytics is a truly powerful and robust platform that will allow you to gain additional insight into what your customers do on your website post click.
After all, AdWords is a pay-per-click model, and understanding the full picture of how your customers interact with your website is crucial.
The data can show you if a customer is getting stuck on a page during checkout and leaving. Or, perhaps the destination page you are using in your text ads is confusing customers and they circle back to the homepage to get more information.
Is it possible you are missing critical information that can help you create a better experience for your customers? What if spending a little time analyzing this data could help you make a few small tweaks that improve your return on investment?
In order to view AdWords data inside your Analytics account, you will need to make sure the accounts are linked together. In Analytics, select “Admin” and then under “Property” you will see “AdWords Linking.” Next, you will check the box next to the AdWords account you would like to link and then click continue. Another important step often overlooked is linking the view.
Click “Select All” and then “Link Accounts.” Also, don’t forget to enable auto-tagging in AdWords, otherwise, the data will report as Google organic instead of paid.
Once you link your AdWords and Analytics accounts, you will be able to view your campaign statistics inside the Analytics platform. You can view the most important data here, such as:
There is also Treemaps report that offers a quick visual of customer behavior.
This view is not the only way data from AdWords can be seen in Analytics. For example, under “Behavior > Site Content > Exit Pages,” you can select a secondary dimension, and then “Source/Medium” to see how many AdWords customers made it to your thank you page.
If you are measuring conversion tracking in AdWords, you can use this information to make sure there are not any huge discrepancies. Keep in mind this data will never match up perfectly, but we have had situations where one of our landing pages was missing a conversion tracking code.
Additional information you will find in Analytics that you cannot get in Adwords is the Multi-channel funnel report. This powerful report can show you how your paid, display and social accounts can directly impact your direct sales numbers. For more information about MFS
When these accounts are linked, you are also able to import goals directly from Analytics into your AdWords account. We have some accounts where the conversion codes get removed from the website regularly. Of course, this is always frustrating because we permanently lose that conversion data from our history.
In this case, it might be a good idea to use Analytics to track conversions instead of the conversion code. Keep in mind, if you have conversion tracking set-up, you will want to disable one or the other to be sure you are not double counting conversions.
Another point to consider is the difference in how AdWords and Analytics record data. AdWords reports each visit as a click and Analytics reports session as a visit.
If a customer visits your website and then clicks back a second time with thirty minutes, AdWords would report that as two clicks and Analytics would only report one session.
Let’s begin by delving a little deeper into what exactly these campaign types are:
1. Search Ads: These are the regular Google Search Network campaigns which run on keyword targeting. You choose keywords that are relevant to your products or services, and bid to show on the search results page when a user searches for those keywords.
2. Dynamic Search Ads (DSA): Dynamic Search Ads are based on your website’s content. The key differentiator here is that instead of specifying keywords you want to target, you will specify the pages on your website that Google should use to target ads and search queries.
Pay Per Click Bidding – Bidding is offering a competitive price that a bidder is ready to pay for a service. The term ‘bidding’ is always used in the context of auction. Bidding is very useful to set the value of an object, an art piece, a property, a commodity, etc. The amount itself is called as a bid. (more…)
It is a collection of relevant keywords under one name. Maximum 20,000 keywords can be added into an Ad Group.
An Ad Network is an online business that specializes in matching up of advertisers to the websites looking to host the ad. Ad networks work as brokers for both suppliers (sites with content that can host ads, for example, tutorialspoint.com) and buyers (the advertisers). An ad network relieves the websites from having to set up and invest in their own ad servers and tracking software. (more…)
The following metrics can be used to confirm the success of your ad: (more…)
Refer the diagram shown below. To create an effective and compelling ad, the following methodology is helpful:
Research the market. Answer questions such as:
