Clickthrough rate (CTR) formula – A ratio showing how often people who see your ad end up clicking it. CTR can be used to gauge how well your keywords and ads are performing. (more…)

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The average number of conversions per ad click, shown as a percentage.

• Conversion rates are calculated by simply taking the number of conversions and dividing that by the number of total ad clicks that can be tracked to a conversion during the same time period. For example, if you had 50 conversions from 1,000 clicks, your conversion rate would be 5%, since 50 ÷ 1,000 = 5%.
• If you’re tracking more than one conversion action, or you choose to count “All” conversions, your conversion rate might be over 100% because more than one conversion can be counted for each click.
• Use conversion tracking in your account to measure your conversion rates and ultimately use them to help guide your advertising decisions.

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Visual enhancements to search ads that more prominently display information about your business, such as a phone number, consumer ratings, or your website’s domain in the headline. These enhancements, which often appear in ads above search results, can include additional content from your website or relevant third-party content. You can add these enhancements manually or they can be added by our automated formatting systems. (more…)

A keyword status that measures how closely related your keyword is to your ads. (more…)

A category (like ad type or day of the week) that you can add to your campaign’s tables and charts in order to organize your performance data around that criteria. (more…)

How to use dynamic tracking URLs? – Dynamic tracking URLs for your Dynamic Search Ads (DSAs) or Shopping campaigns use ValueTrack parameters, a feature that adds tags to your landing page URLs. ValueTrack parameters work with third-party tracking software and Google Analytics to help you fine-tune your campaigns for better performance. (more…)