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How to Optimizing Dynamic Search Ads campaign?

How to Optimizing Dynamic Search Ads campaign? – Now that you’re running a Dynamic Search Ads campaign, discover some of the reports and techniques that you can use to optimize these campaigns.

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How to create Dynamic Search Ads?

How to create Dynamic Search Ads? – Now that you know how Dynamic Search Ads work, it’s time to set up a Dynamic Search Ads campaign. Just like a text ad campaign, your Dynamic Search Ads campaign will include an ad group and text ads that you create.

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Google Dynamic Search Ads

Google Dynamic Search Ads – While most search ads use keywords to determine when they show up on Google Search, Dynamic Search Ads differ in that they don’t use keywords. Instead, Dynamic Search Ads automatically show your ad based on the content of your website. This means you don’t have to maintain lists of keywords or landing pages. Here are a few reasons why Dynamic Search Ads can be useful for your campaigns:

  • They’re easy to maintain
  • Your ad headlines are automatically generated for you based on the pages of your site
  • They can help you gain additional traffic

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How to Fix a suspended site?

How to Fix a suspended site? – If your ad is marked “Site suspended,” it means that it’s disapproved because the website promoted in your ad violates one or more of our site policies. To protect the experience and safety of our users, we won’t show any ads that point to that site until the site follows our policies.

How to fix a site policy issue

Fix your suspended site

Click Guide me to see the disapproved ads in your account, or read the instructions below.

GUIDE ME

Here’s how to get your ads up and running:

  1. Find out why your site was suspended.
  2. Make changes to your site as needed.
  3. Resubmit your site to us for review.

 

Step 1: Find out why your site was suspended.

To find out what policy your site doesn’t follow, look at the “Status” column on your account’s Ads tab. Hover over the white speech bubble Ad disapproval bubble next to “Disapproved” and click the disapproval reason to learn more about the policy.

Tip: If you see only “Site policy” listed as the disapproval reason or if the “Status” column is showing another status (like “Campaign paused”), enable the “Policy details” column. You’ll see a link to the specific policy that your site doesn’t follow.

You’ll typically receive an email from adwords-noreply@google.com that includes a link to more information about the one or more policies that your site violates and how to fix those problems. If you didn’t receive an email from us or need more help, you can use this form to contact us for help understanding what policy your ad violates.

List of all Adwords policies

 

Step 2: Make changes to your website.

Once you understand the policy that your site violates, make the necessary changes to your website in order to fix the policy issue. The steps you need to take will depend on the policy, so refer to that policy’s page for details on what changes you should make.

Please note that not all policy violations are fixable. We’ve had to make the decision about the types of websites that we won’t accept in order to protect our users. If you’re unable to fix your site or if you don’t want to, we unfortunately won’t be able to run your ads for that site.

 

Step 3: Resubmit your site to us for review.

Once you’ve made the necessary changes to your site, request a review of your site.

Please do not submit your sites for review until you’re sure that the violations are fixed. This is important because if your ads or sites are repeatedly disapproved for violating our advertising policies, your AdWords account could be suspended so that your ads would no longer run.

If our review shows that you fixed all policy violations, we can re-enable your site and approve your ads to start running again. If your ads remain disapproved, see how to resubmit your ads for approval.

We review most sites within 3 business days. We’ll email you once our review is finished.

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How to Fix a disapproved ad?

If any of your ads get disapproved, it unfortunately means that the ad isn’t able to run at the moment. To get your ad up and running, find out which ad was disapproved and then edit it so that it meets our advertising policies.

How to fix a disapproved ad

Fix your disapproved ads

Click Guide me to go to the disapproved ads in your account, or read the instructions below.

GUIDE ME

Here’s how to get your ads up and running:

  1. Find out why your ad was disapproved.
  2. Make changes to your ad as needed.
  3. Wait for your ad to be reviewed.

 

Step 1: Find out why your ad was disapproved

You can find which ads are disapproved and why by looking at the “Status” column on your account’s Ads tab. Hover over the white speech bubble Ad disapproval bubble next to “Disapproved” and click the disapproval reason to learn more about the policy.

 

Tip: Enable the “Policy details” column in your account to see the exact policy in question and a link to information on how to fix your ad. See how to enable the “Policy details” column.
How to see all of your disapproved ads at once

 

Step 2: Make changes to your ad or website

Have a suspended site? If your website was suspended for policy issues, learn how to fix your site before you resubmit your ads.

To fix a disapproved ad, read the policy closely and then edit your ad so that it complies with the policy. Here’s how to edit your ad:

  1. Visit your account’s Ads tab.
  2. Hover over the ad that you need to edit. Click the pencil icon next to your ad, and you’ll be able to edit your ad right there.
  3. Edit the ad so that it complies with all of our policies, and then click Save. Make sure that you actually edit your ad — if you don’t make any changes to your ad, it won’t be resubmitted for review.
  4. Your ad automatically gets resubmitted to us for review.
    Please do not submit your ads for review until you’re sure that the violations are fixed. This is important because if your ads, keywords, or sites are repeatedly disapproved for violating our advertising policies, your AdWords account could be suspended meaning that your ads would no longer run. If you’re confident that the violation is a mistake on our part, you can contact us. Note, however, that if our review confirms that your ad indeed violates our policies, you will need to fix it and resubmit again, causing you to wait even longer for your ad to run.

Note that editing your ad is the same as removing your original ad and creating a new one, so any statistics for that ad will be reset to zero. You can still see your original ad’s performance history by selecting All from the “All but removed campaigns” drop-down menu above the statistics table.

How to resubmit some entire campaigns for review

 

Step 3: Wait for your ad to be reviewed

Once you edit and save your ad, it will automatically be submitted to us for review. The Status column will change from “Disapproved” to “Under review” or “Eligible.”

We review most ads within 1 business day. Some reviews may take longer because some ads require more complex review. Once we review your ad, its status will be updated in your account to display its current approval status. If your ad is under review for more than 1 full business day, please be patient! We’ll review your ad as soon as we can. In this case, you can also contact us.

Next steps

  • See what to expect in the ad review process.
  • Review our advertising policies to make sure you don’t get disapproved again.

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Create Mobile Friendly PLA Ad?

On-the-go shoppers are looking for your products day and night on their smartphones. So make sure your merchandise looks good on the smaller screens of the “mobile shelf.”

The opportunity here is huge. 74% say they’re more likely to return to a mobile-friendly site again in the future , while 52% say that a bad mobile experience makes them less likely to engage with a company. (more…)

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How to Create PLA ad feed?

Introduction

Consumers today don’t think twice about living in a multi-screen world. They just grab the screen that happens to be in front of them when they’re at home, in the office or on the go.

These constantly-connected moments are a great new opportunity for retailers. To take advantage of this evolving “digital shelf,” retailers must do three things: (more…)

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How to Ad rotation works?

A preference that determines which ad in your ad group should show (when you have multiple ads). Ad rotation settings are helpful because they give you the ability to request how your ads are shown. For example, you can request to have your successful ads show more often or indicate that you’d like your ads to be shown more evenly. (more…)

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How to Improve your ad quality?

How to Improve your ad quality? – In AdWords, the best performing ads are usually the ones that people find the most relevant. Think about how you search and surf the web: You tend to ignore things you aren’t interested in and focus on those that are relevant to you. If you’re craving some chocolate chip cookies right now, you’ll probably ignore that ad about browser cookies (unless you’re also craving those)!

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How to show ad on first page?

How do you get your ads to appear on the first page? First it’s important to understand what a first page bid estimate is. Next, it’s helpful to know that even if you meet the first page bid estimate, in some cases your ad may not appear on the first page of results. And finally, we’ll share suggestions about how you can improve your Ad Rank.

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