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What is Ad Rank?

What is Ad Rank? – Ad position is the order in which your ad shows up on a page. For example, an ad position of “1” means that your ad is the first ad on a page. In general, it’s good to have your ad appear higher on a page because it’s likely that more customers will see your ad. Ads can appear on the top of a search results page, on the side of the page, or on the bottom of the page. (more…)

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Add remarketing lists to ad groups

Add remarketing lists to ad groups – Add remarketing lists to your ad groups so that your ads can show to people who have visited your website.

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How to create remarketing campaign?

How to create remarketing campaign? – Remarketing can help you reach people who have visited your website by showing them your ads while they browse the web and use mobile apps.

In this article, you’ll find instructions on how to create your first remarketing campaign for the Google Display Network. To remarket to previous visitors, create a standard remarketing campaign. To remarket to previous visitors with ads that contain products or services they viewed on your website, create a dynamic remarketing campaign.

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Create a custom combination list

Create a custom combination list – You can reach a custom audience by combining remarketing lists in an AND, OR, or NOT relationship. Custom combination lists let you create advanced lists out of existing remarketing lists. Say that you want to offer a special price to people who buy three products as a set — for example, a mobile phone, a headset and a charger–, but these products are in three different URLs. (more…)

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Adwords dynamic search ads best practices 2016

What are dynamic search ads?

Dynamic search ad campaigns don’t use keywords like traditional PPC campaigns, instead they show dynamic ads (automatically) based on the content of your website. When creating DSA campaigns you don’t specify keywords but pages from your website that Google will use to generate the ads.

This means that you don’t have to worry about creating and maintaining a list of keywords but you can specify for which pages of your website you want to get adwords traffic and Google will do the rest. (more…)

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Main advantages of Google Adwords

If you are selling products, services or even information that people search for, then Adwords is the right channel for you. (more…)

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Google Tag Manager Training in Chandigarh

CIIM Provide the best hand on training in Google Tag Manager in Chandigarh, India. its 100% project based live training.

Google Tag Manager Fundamentals

Managing multiple analytics and marketing tags for your site can be a challenge. Redundant or incorrect tags can distort data measurement and reduce your site performance. In this self-paced course, you’ll learn how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers.

In Google Tag Manager Fundamentals, you’ll learn:

  • the core concepts and principles of tag management using Google Tag Manager
  • how to create website tags and manage firing rules
  • how to enhance your Google Analytics implementation
  • how to configure other marketing tags, like Dynamic Remarketing
What is a tag?

Tags are tiny bits of website code that let you measure traffic and visitor behavior, understand the impact of online advertising and social channels, use remarketing and audience targeting, test and improve your site, and more.

Why manage tags?

Adding tags without efficient management can cause big problems. All that code bogs down your site. Redundant or incorrectly applied tags can distort your measurement and result in duplicate costs or missing data. And it can be time-consuming for the IT department or webmaster team to add new tags, which means important marketing and measurement programs can be delayed. Google Tag Manager helps eliminate these problems — so you can focus on your marketing campaigns.

How does Google Tag Manager actually work?

Google Tag Manager keeps track of a set of tags and tag-firing triggers that define when those tags should be made available on your site. When a user visits the site, the most up-to-date tag configuration is sent over to the end-user’s browser with instructions for which tags should fire. Learn more about how Google Tag Manager works.

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Google AdWords Training in Chandigarh

CIIM – Provide Google Adwords Certification Course in Chandigarh. Whether you’re looking to set up PPC campaigns and don’t know where to start, or looking for clarity when it comes to your existing campaigns, let us train you in Pay-Per-Click Advertising (Google AdWords) best practices. (more…)

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Learning CenterPPC

Top 20 strategies for better remarketing

How you set up your remarketing campaign depends on your business goals and the types of customers that you’d like to reach. To help you meet your goals, here are some tips and suggestions to keep in mind as you set up your remarketing campaign.

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How to create templates for remarketing lists?

Visitors of a page

When to use this template

This is the most common template, set as the default option when creating a new remarketing list. You can use it to create lists of people who visited a certain page or group of pages.

Example

A furniture store creates a remarketing list of people who visited their site’s Home & Garden section, and decides to show these visitors ads about outdoor furniture. The advertiser would then have to create a remarketing list of people who visited pages that have a URL which contains “example.com/homeandgarden.” (more…)

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