Create a remarketing list

Before you can start showing ads to customers on a remarketing list, you’ll need to paste the remarketing tag (small snippet of code) in all pages of your website or in your mobile app. When you create your first remarketing campaign for your website, you can email yourself or your webmaster the remarketing tag. You can find the code for your site or mobile app in your “Shared library.”

Remarketing helps you reach people who have visited your website or used your app. Previous visitors or users can see your ads as they browse websites that are part of the Google Display Network, or as they search for terms related to your products or services on Google.

To set up remarketing, you’ll need to add the remarketing tag to your website or app, create remarketing lists, and build remarketing campaigns that use your lists. See infographic of how remarketing works.

So, you’ve created a fun video or two on YouTube, and have been running your video campaign for a while. Now you’re thinking about your advertising goals and how to optimize your campaign. Here are some tips you may not have considered yet.

The Ad gallery, formerly known as the display ad builder, is an ad creation tool that offers various display ad formats in different categories, including video. You can create a video ad with the Ad gallery in any campaign that’s opted in to the Google Display Network. Here are some key benefits of using the Ad gallery:

• Create and edit your ads easily, for free. Traditional display ads require you to hire a design firm or divert your current design team resources from other sales and marketing projects for your business. With the Ad gallery, you can create a custom ad in many sizes and variations quickly, and for free. You’ll pay only for ad clicks or impressions. If you need specialized content (like logos), you’ll still have some design costs, but they should be dramatically reduced when you use the Ad gallery.
• Differentiate your products and services. It’s important to set yourself apart from the competition. Use images of your products and colors that match your brand and your logo. This can help customers make a more qualified decision about whether to click your ads. Take advantage of these design options with display ad features, which offer additional benefits that text ads can’t.

In AdWords, you can create and manage video campaigns by using the TrueView family of cost-per-view (CPV) video ad formats.

Before you start building and placing your ads on video content sites, it’s useful to learn more about the video formats you can create with AdWords, and how they work:

• Check out the available TrueView video ad formats.
• Discover how to monitor your video ad performance.

With AdWords for video, you can advertise video ads on YouTube and across the web. You decide where and when your video ads show up and who sees them. To get started, you can use your existing YouTube video or create a new one using one of the TrueView formats.

Benefits of advertising with AdWords for video

Using AdWords for video, you can:

• Tell your story. You’re the expert of your business. Share your expertise with the world. Be personal. Put the camera on yourself and explain how your product or service can benefit your audience. Get inspired byAdWords for video success stories.
• Reach just the right audience. Every month, more than one billion people visit YouTube and watch over six billion hours of YouTube videos. With AdWords for video, you pay only when people interested in your business choose to view your ads. Reach your customers by topic, by keywords, or by demographics like ‘women under 35.’
• Create a video campaign in only a few minutes. Create your account, create or upload your video ad, reach your audience, and you’re on your way to reaching your audience.
• Measure your success. Figure out if you’re reaching the right audience. Check your AdWords account to track views, clicks, costs, and budget details. Then visit the Analytics tab in your YouTube account to learn more about your viewers. For example, you can tell which videos your customers are watching and for how long.