Keywords are the words and phrases that Internet users type into search box of a search engine, such as Google, to find what websites that match what are looking for.  (more…)

Redirection is the process of forwarding one URL to a different URL. There are three main kinds of redirects: 301, 302, and meta refresh. (more…)

The robots exclusion protocol (REP), or robots.txt is a text file webmasters create to instruct robots (typically search engine robots) how to crawl and index pages on their website. (more…)

URL, or Uniform Resource Locator, is a subset of the Uniform Resource Identifier (URI) that specifies where an identified resource is available and the mechanism for retrieving it. (more…)

Anchor Text is the visible, clickable text in a hyperlink. In modern browsers, it is often blue and underlined, such as this link to the ciim homepage (more…)

External Links are hyperlinks that point at (target) any domain other than the domain the link exists on (source). (more…)

Internal Links are hyperlinks that point at (target) the same domain as the domain that the link exists on (source). In layman’s terms, an internal link is one that points to another page on the same website. (more…)

Domain names are the human-readable Internet addresses of websites. Root domains, which are identified by their domain names, have extensions such as .com, .org, .net, etc. (Ex. http://www.example.com) Subdomains are a lower-level component of a root domain and precede the domain name. (Ex. http://subdomain.domain.com) (more…)

Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page. (more…)

SEO is playing an increasingly larger part in the day to day management of business.

THE RESULTS ARE LOW COST (IN COMPARISON TO ADWORDS AND PPC)

Organic listings are essentially free. When you are listed at the top, you don’t need to pay per click or allocate a budget for advertising, one of the main benefits of SEO is that it is the gift that keeps on giving. With a little bit of effort (and some money upfront to pay for SEO costs) you can watch your website get consistent traffic. (more…)