Digital India – The future of India is here.
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India Today + Digital Marketing = India Tomorrow
“Digital India“, much like “Make In India” is a branding that the Government of India is giving so that each and every Internet related development can be clubbed into. Hence, the Facebook’s internet.org Internet.org, Google’s Wifi On Balloons, the next optical fibre network, new IT companies, 4G, startup funding etc would be coming under the Digital India brand.
Digital India is basically a collective effort of the Indian government to connect the diverse rural communities to the internet and provide them free access to basic online services.
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Digital India is the initiative of GoI to make it easy for public to have access to the government services. It aims at ensuring that the government services are made available to citizens electronically by reducing paperwork. The initiative also includes plan to connect rural areas with high-speed internet networks.
We already have many services digitally available, this initiation will make a complete digital connection between government and public.
There are close to 600,000 villages across the country to connect and the Government has taken a herculean task upon itself to connect these villages.
What is Digital India?
The Digital India initiative seeks to lay emphasis on e-governance and transform India into a digitally empowered society. The program is projected at Rs 1,13,000 crore which will prepare the country for knowledge-based transformation. The Department of Electronics and Information Technology anticipates that this program will have a huge impact on the Ministry of Communication and IT. It is to ensure that government services are available to citizens electronically.
It will focus on providing high speed internet services to its citizens and make services available in real time for both online and mobile platform. Digital India also aims to transform ease of doing business in the country.
Modi’s government is focussing on providing broadband services in all villages of the country, tele-medicine and mobile healthcare services and making the governance more participative.
The programme has 3 visions primarily
- Digital infrastructure as a utility to every Indian citizen
- Governance and Services on Demand
- Digital empowerment
- Digital Marketing Course
Digital India is the parent program which will manage the initiatives taken by government to promote India as a digital economy. India has long been on the track , the new impetus is primarily bring focus in a large on the various sub systems that have been taken up. During the inauguration PM Modi Unvieled the following 5 initiatives
1. ESign
2. e-Hospital
3. Digitize India
4. National Scholarship Portal
5. Digi Locker
Apart from this there are various things going on in the e-Kranti scheme.
The Key Highlights are:
1) Google will soon help India set up base for free Wi-Fi at 500 railway stations.
2) Google will make it possible to type in 10 different Indic languages including Gujarati.
3) Apple CEO, Tim Cook, responds “positively” to the Prime Minister’s call for a manufacturing base in India.
4) Microsoft will take low-cost broadband technology to some 500,000 villages across India.
5) Next week, Microsoft will announce availability of its cloud services operating out of India’s data centres.
6) ChipMaker Qualcomm will invest $150 million for Indian start ups in the mobile and internet-of-everything (IoE) ecosystem.
Also, Mark Zuckerberg, CEO of Facebook, has had a wonderful session with Modi ji at Facebook HQ. Although, there is little substance, it is definitely worth watching two great leaders, one of our country and the other of the social world, exchange their views on Social media and its powerful impact on the global society.
