Top 10 Free Google Digital Marketing Courses in India

TOP 10 FREE Google Digital Marketing Courses in India – Having Google certifications on your resume is always a huge plus point. They are full of practical modules that come handy in every digital marketing job profile. No company can question your marketing skills if you have multiple Google certifications under your belt.

In this post, we shall look at the top 10 Free Google Digital Marketing courses that all individuals should pursue, regardless of whether they are a fresh or an experienced working professional.

Why you should take up a Google Digital Marketing Course?

There are many benefits of taking up a Google Digital Marketing Course, for instance:

• Globally-recognized certifications
• Higher salary and better job opportunities
• An added advantage which makes you stand apart from other applicants
• Learn all industry-oriented concepts through fully-revised modules
• They are completely free of cost

Top 10 Free Google Digital Marketing Courses in India

Since now we have learned about the benefits of taking up a free Google digital marketing course, let’s now take a look at the top 10 free Google courses that all digital marketing aspirants, freshers and experienced professionals should undertake:

1) Google Digital Unlocked

This fundamental course is a great choice for individuals who are looking to start out in the digital marketing field. Here, you will be presented with 26 modules aimed at setting up a strong base for beginners.

Google Digital Unlocked platform comes with an app named “The Primer” which offers 5-minute internet marketing lessons in Hindi and English, covering a wide range of topics such as building a website, doing SEO, running advertisements, using Google Analytics, Content Marketing, etc.

2) Adwords Fundamental Course

In order to run effective advertisements in the Google search results, you are required to be fully familiar with Google’s paid ads platform- Adwords. Many companies spend thousands of dollars on Google ads alone, courtesy of its high visibility and good return on investment (ROI).

Google analytics is a highly comprehensive tool to track the visitor behaviour and activity on your website and blog. You can use this data to improve your performance and also to keep track of the keywords and timings at which you get the maximum traffic. It is indeed a great SEO tool and every digital marketer is expected to be an expert at interpreting the insights the tool provides.

4) Search Advertising Course

Showcase your products and services in front of the right audience that is looking for same or similar products. With this search advertising course, you will explore the best approaches to use keywords, bidding strategies and more. Furthermore, you can explore new methods to boost performance and reach your ambitious marketing goals.

5) Display Advertising Course

You must have seen various kinds of advertisements while playing a mobile game or accessing blogs and websites. All these advertisements fall under the umbrella term “Display Advertising”. Since these display ads are very popular among advertisers, getting a certification really boosts your chances of landing and performing well at a digital marketing job. The modules also include the concepts of remarketing, display advertisement settings, mobile and video ads, etc.

6) Mobile Advertising Course

Gone are the days when desktops formed the majority of the devices used to access the internet. This is the era of the smartphone and any content or advertisement that is not optimized for the mobile screens is a waste of time, effort and investment.

Therefore this free digital marketing course and corresponding certification by Google become a must for all digital marketing professionals, regardless of whether they are an experienced professional or a beginner.

7) Shopping Advertising Course

Through this shopping advertising course, digital marketers learn to create and optimize shopping campaigns that maximize reach and eventually conversions. This course doesn’t just lay emphasis on E-commerce ads, but also teaches marketers about how to create advertisements that also bring in footfall into the physical stores.

Video Advertising Course

With this course, you can develop skills to get maximum results from YouTube and Google Video advertising solutions. In order to earn this certification, you have to showcase a deep understanding of how to tell effective stories on YouTube to reach potential customers.

Video content has a huge viewership. They have the power to generate millions of rupees in revenue, provided that they are appealing, interesting and make a positive impact on the minds of its target audience.

Tools & Best Practices Course
Google offers a wide range of tools and ideal practices that are of immense use to each webmaster and blogger. Through this certification, you can demonstrate your expertise at the following tools and features:

• Google Keyword Planner & Display
• Google Trends
• Google Search Console
• G-Suite Marketplace
• Google Page Speed
• Google Calendar

10) My Business Course

If your business is not appearing across Google products, such as Maps and Search, you are missing out on many revenue-generation opportunities. Furthermore, you will also lack the sense of trust that customers often get while seeing a business listed in the side panel of search results.

Therefore, if you run any kind of business that serves customers at a particular location or within a designated service area, Google “My Business” can help customers find you instead of you going to them. Notably, verified businesses on Google are two times more likely to be considered trustworthy and reputable by users. 

The Bottom Line

Appearing for all the above-mentioned Google certifications is free. However, in order to learn the modules set by Google better, it is important that you prepare for all these digital marketing course certifications from a reputed institute that has a proven track record of success.

CIIM too shall be glad to help you in your journey to learn digital marketing concepts and gain relevant skills, such as expertise in Pay-Per-Click ads, Search Engine Optimization, Social Media Ads and management, Email Marketing, Affiliate Marketing, Ecommerce Marketing, etc. 

The field of digital marketing is a evolving at a very fast rate; hence keeping your skills relevant with the industry needs has become more important than ever.