Google EMD Update
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What is Google EMD?
The EMD Update — for “Exact Match Domain” — is a filter Googlelaunched in September 2012 to prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names.Oct 9, 2012
Google EMD Update
Exact-Match Domain (EMD) Update — September 27, 2012
Google announced a change in the way it was handling exact-match domains (EMDs). This led to large-scale devaluation, reducing the presence of EMDs in the MozCast data set by over 10%. Official word is that this change impacted 0.6% of queries (by volume).
