Google mobile friendly update
Google mobile friendly update
On February 26th, Google announced a mobile friendly update, a.k.a. Mobilegeddon, and the mobile frenzy began. “How will it affect my website?” is probably one of the questions in everyone’s mind these days. To answer this question, we’ve set up a research study to see how this update has impacted the mobile search results and we’re happy to share some initial results with you today.
Table of Contents
The Setup
We started monitoring mobile search a few weeks ago with the help of the Google Algorithm Changes tool. Yesterday, on April 21st, Google publicly announced that the mobile update rollout has began. But as you can see in the data we collected so far, things haven’t been very calm in the mobile SERPs for the past week either.
- Affects only search rankings on mobile devices
- Affects search results in all languages globally
- Applies to individual pages, not entire websites
Mobile Update AKA “Mobilegeddon” — April 22, 2015
In a rare move, Google pre-announced an algorithm update, telling us that mobile rankings would differ for mobile-friendly sites starting on April 21st. The impact of this update was, in the short-term, much smaller than expected, and our data showed that algorithm flux peaked on April 22nd.
