Main advantages of Google Adwords
If you are selling products, services or even information that people search for, then Adwords is the right channel for you.
Main advantages of Google Adwords
- You can reach people searching on Google, Partners and the Google display network (websites using adsense).
- You can use keywords to control when your ads should appear or you can use dynamic search ads or Google shopping campaigns to advertise your products without worrying about keywords.
- It has a very powerful and flexible platform which gives you a number of options to optimise your campaigns and spending.
- Adwords is immediate in the sense that if you have a good product and advertise it to the people looking to buy it, you can make sales.
- You can target people based on their location, device, country etc
- You can now do remarketing with adwords both on Google Search and Display network.
- If you already have good organic rankings, you can use adwords to make your search presence even stronger.
- When people click on your adwords ads, they go directly to your website.
