See How Cadbury Leveraged Digital Marketing to Win Hearts of Millions of Consumers Over the years

Things you must know about Cadbury:-

Cadbury is a multinational British confectionary company originated in the United Kingdom. This delicious chocolate brand was founded around 200 years ago and is still wining hearts of consumers everywhere.

Objective

The company’s objective is to be the world’s largest confectionary brand and delighting chocolate lovers across the world.

Approach

To achieve this goal, Cadbury approached Digital Marketing Mediums and invested in Social Media Marketing.

Here are the Things you must know about Cadbury.

1) Melting our hearts for 70 years now is the epic saga called the Cadbury Dairy Milk advertising journey that reinvented itself at every stage and spread happiness.

2) Cadbury is a well-known and much-loved brand, owned by Mondelēz International.

3) They used Facebook Marketing to build on top of the 30 sec TV ad that they have created using this sweet saas-bahu (mother-in-law daughter-in-law) duo to use their brand “Dairy Milk” as a tool to build friendship.

4) Cadbury ran a -month cross-platform campaign, including digital and traditional channels.

5) As, a result Using Reach and Frequency as parameters on Facebook Cadbury India encouraged its audiences to spread the campaign, share the campaign with their friends.

6) They have achieved:

• 5.8% increase in top-of-mind awareness.
• 5.1% increase in brand consideration completely attributed to Facebook.
• 5.7% incremental reach over TV.
• 2.8% increase in spontaneous awareness.

7) Regular competitions are held across their social media channels to win Cadbury’s products and tickets to Cadbury World , which is a great way of engaging their followers and encourage users to contribute their own content.