DIGITAL MARKETING: THE FUTURE

Digital marketing is a term used for the merchandising of the products or brands using technology, mainly on the Internet, but also including mobile phones. The Internet is the most closely associated with digital marketing. It also can be defined as the promotion of products or brands using electronic media. Digital marketing’s development since the early 2000s has changed the way brands and businesses use technology for marketing. Digital platforms are increasingly used in marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more effective and efficient.

Why is Digital Marketing Important?

Digital media is so ubiquitous that consumers have access to information anytime and any place they want it. Digital media is the fastest growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them.

Digital marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), content marketing, content marketing, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology.

LATEST TRENDS IN DIGITAL MARKETING

In this article, we’ll take an in-depth look at as most significant trends in digital marketing for the year ahead. Machine learning and artificial intelligence is the biggest trend in marketing right now. Marketing is a field dominated by those with the vision of tomorrow to plan ahead, anticipate changes. One should be aware of their existence if one wants to continue being competitive in the industry.

1. The Rise of Augmented Reality: –

Pokémon Go was the fine example as it did earn of a $10 million in a day during its peak.  It’s now the thing of past and the craze of Pokémon Go has largely died down, but the app has had two main effects on the online marketing community; one, it’s shown that users are ready for augmented reality (AR) experiences, and two, it’s given marketers a taste of the huge earning potential here. (more…)