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Baba Ramdev’s Patanjali Marketing Strategy & Case Study

baba-ramdev-dushyant1How Baba Ramdev has built a Rs 2,000 crore Ayurvedic FMCG empire & plans to take on multinational giants ? 



There are businessmen, there are entrepreneurs and then there are people who leave you thinking, “What just happened!”.

Today, Baba Ramdev’s Patanjali is sweeping away everything in its path. From local stores to Amazon,  Patanjali Products are everywhere. The product quality is best in breed, the prices competitive and the distribution chain is probably the first that is rivalling even the Cola majors. (more…)

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