PPC is a model of online marketing where advertisers pay an amount of money each time their ad is clicked. It’s a way of buying visits to your site instead of earning those visits organically.

The most popular forms of PPC are Search engine advertising. Here, advertisers bid for their ad placement in a search engine’s sponsored links when audience searches on a keyword that is related to their business offering. While working with PPC, we use various types of tools according to advertiser’s need and user demand. The accurate PPC tools will save your time, provide critical insights, and ultimately make more money for your company or your clients.

To compete with PPC, it is very important to have access to the best PPC tools in order to save time and keep track on how your PPC can be boosted. A number of tools are available that will resolve different PPC issues.

The tools are even categorized according to the type of purpose they resolve. The type of tools are trending these days are:

• PPC management Tools
• PPC keyword and competitor research Tools
• PPC analysis tools
• PPC landing pages tools
• PPC ad copy inspiration
• PPC call tracking tools
• Display ad image inspiration and creation
• PPC automation
• PPC apps

The tools are even categorized as per their cost: FREE, PAID, FREEMIUM.

Let’s check out the list of some amazing PPC tools you must try:

1. AdWords Editor

Tool type: PPC management Tool

Price: FREE

Adwords Editor is a downloadable application through which you can manage more than one AdWords accounts at one point of time. As adwords (more…)