What is URL?

URL, or Uniform Resource Locator, is a subset of the Uniform Resource Identifier (URI) that specifies where an identified resource is available and the mechanism for retrieving it.

Code Sample

Imposed Limits

URLs must be shorter than 2083 characters to render in Internet Explorer (4-8).

Optimal Format

http://www.example.com/category-keyword/subcategory-keyword/primary-keyword.html

What is a URL?

A URL is human-readable text that was designed to replace the numbers (IP addresses) that computers use to communicate with servers. They also identify the file structure on the given website.

URLs should:

• Use hyphens to separate words when necessary for readability. They should not use underscores, spaces, or any other characters to separate words. Overuse of hyphens in URLs can be seen as spammy, so it’s best to use caution and limit hyphen use in URLs when possible.
• Never be longer than 2,048 characters; otherwise Internet Explorer won’t be able to load the page.
• Avoid the use of parameters, if possible. If parameters need to be used, they should be limited to two or less.